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Behaviour Change

Red Wolf, Blue Wolf

A reflective, debate based board game which creates space for adolsecent boys to talk about anger, violence and bullying.

Pink Flower
Pink Flower

Domain

Domain

SEL
SEL

Year

Year

2022
2022

Objective

The game is intended to be used in support groups and camps on power, masculinity and sexuality for adolescent boys from vulnerable communities to initiate discussion and aid reflection around subjects such as anger, violence, bullying, and so on. The game also aims to help them come up with alternate scenarios where they don't display above mentioned behaviours during conflict resolution.

My part

The project started as my graduation project in 2020, when I had spent 2 months immersing in the context, spending time with the children while they attended their support groups, went about their day in their bastis. As the pandemic struck i had to be content with building a concept which wasn't tried or tested. My main pitch to Thoughtshop was to use fictional narratives and metaphors in this particular game. When I went back to Kolkata to continue the work, I built upon the idea used a metaphor of red wolf and blue wolf to represent positive and negative power within us combined with a gameplay which relied upon scenario resolution and discussion.

35%

Improved Onboarding Process

Improved Onboarding Process

25%

Increase in User Retention

Increase in User Retention

84%

Increase in Time Spent on Website

Increase in Time Spent on Website

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Process

Process

Process

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Text 2

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We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Title 4

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Title 5

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

02

Text 2

03

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Title 4

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Title 5

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

02

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Title 4

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Title 5

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

02

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Title 4

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

05

Title 5

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Current Status

Current Status

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Are you game?

Schedule a call to discuss your project, or simply to gush about the power of play :)

Are you game?

Schedule a call to discuss your project, or simply to gush about the power of play :)

Are you game?

Schedule a call to discuss your project, or simply to gush about the power of play :)